Digital Marketing (CRM) Intern

Job Description
My OPPO Management: My OPPO app is a loyalty app designed for OPPO users to enhance their experience. It allows users to sign in, activate their membership, earn points, redeem rewards, and access exclusive services. The app also provides access to support and services, including locating service centers, checking repair status, and warranty information.
JOB DESCRIPTION
Assisting in developing and executing CRM program in My OPPO App, including: Segmenting customer data to target specific groups with tailored campaigns, promoting after-sales services, organizing a gamification campaign to boost interaction rate, and providing monthly promotions to different target groups.
Assisting in working with Headquarters for material selection to localize & adapt for local campaigns.
Working with vendors and partners to bring special offers to OPPO users through partnership campaigns.
Tracking CRM metrics, analyzing data, and providing regular reports to the internal & APAC team.
Event Organizer:
Organizing experience & engagement events with OPPO users and other relevant communities, such as Tech Community, Photography, and Gaming communities, to promote brand connection.
Assisting in working with university students & organizing weekly/monthly workshops to strengthen the University Ambassador Program.
REQUIREMENTS
3rd or 4th year in university, majoring in Marketing, Communications, or related fields
A strong understanding of the smartphone and tech market is a plus
Experience with CRM platforms is a plus.
Attention to detail: CRM involves managing customer data and executing campaigns, so attention to detail is crucial
Sharp insight into trends, particularly youth culture and mobile technology
Have the ability to handle multitasking abilities
Proactive, eager to learn, and willing to take initiative
Experience in managing projects
BENEFITS
Work in an international, professional & outstanding developed environment
Approach and learn deeply about high-class innovative technology products
Learn about the marketing process of the Top big smartphone brand in Vietnam
Have a chance to participate in brainstorming sessions with the whole team to contribute ideas
Experience step by step, team by team of full functions of marketing to have overall marketing & communication knowledge