Overall purpose of the job:
- Lead the development and execution of Digital Marketing strategies and campaigns to maximize media efficiency, campaign ROI.
- Manage and optimize CRM, as well as customer engagement processes, to enhance customer satisfaction and improve lead-to-sales conversion.
- Develop and execute initiatives to enhance dealers' online marketing capabilities, ensuring greater consistency, quality, and alignment with brand standards across the dealer network.
- Proactively identify, assess, and mitigate risks within assigned areas of responsibility to ensure smooth and effective operations.
1. Digital Marketing:
- Work closely with agencies to plan and execute digital campaigns across relevant channels. Manage and optimize digital advertising campaigns for both branding and lead generation objectives.
- Monitor digital budget allocation and spending to ensure cost efficiency and effective utilization of resources.
- Manage agency performance and proactively identify and mitigate operational risks within assigned scopes.
- Coordinate with internal teams and agencies to ensure smooth and timely campaign execution.
- Act as a key bridge between Creative and Digital/Media teams to ensure creative assets are effectively optimized for media performance.
- Coordinate with cross-functional teams to ensure digital campaigns and marketing projects are aligned, well-executed, and delivered on schedule.
2. CRM management:
- Work with partners and relevant internal stakeholders to enhance CRM platforms, digital systems, and lead management flows.
- Develop and implement initiatives to improve lead-to-sales conversion and enhance overall customer satisfaction.
- Manage retargeting activities and leverage CRM/customer data to generate incremental sales opportunities.
- Manage customer data-related processes and ensure compliance with applicable regulations and internal policies, including Personal Data Protection regulations (PDPD).
3. Data & Analytics:
- Monitor campaign and CRM performance using GA4, CRM, and advertising platforms.
- Analyze data to identify key insights, opportunities, and improvement areas.
- Drive PDCA for digital campaigns (media & creative) with agencies and internal teams.
- Translate insights into actionable recommendations and improvements.
- Prepare regular performance reports and PDCA reviews for management.
4. AIO/SEO:
- Work with agencies to plan and execute AI Optimization (AIO) and SEO initiatives to improve website visibility, search performance, and organic traffic.
- Monitor performance and identify opportunities to improve website effectiveness and overall digital marketing performance.
5. Dealer Online marketing:
- Plan and execute initiatives and schemes to improve the quality, effectiveness, and consistency of dealers' online marketing activities.
- Monitor and evaluate dealer online marketing performance on a regular basis.
- Drive PDCA and take corrective actions to improve dealer marketing effectiveness and brand consistency.
6. Paperwork:
- Handle administrative and procurement-related processes within assigned areas of responsibility, including contracts, acceptance/approval procedures, payment processing, and other relevant documentation.
7. Other
Other tasks assigned by line managers
CRITERIA FOR RECRUITMENT
1. Qualification Requirements
- Bachelor's degree in marketing, Digital Marketing, Economics, or related field.
- Relevant certifications in Digital Marketing, Performance Marketing, or Marketing Performance Management are a plus.
- Minimum 3 years of relevant experience in Digital Marketing, CRM, or a related field, in either brand or agency environment.
- Hands-on experience in digital campaign management, media monitoring, performance analysis, and PDCA.
- Experience in managing external agencies and coordinating with multiple stakeholders is preferred.
- Experience in the automotive industry and hands-on experience with AI tools, AIO campaigns are a plus.
2. Competencies & Personal Attributes
- Strong communication skills in English and Vietnamese, both written and verbal.
- Strong coordination, stakeholder management, and cross-functional collaboration skills.
- Strategic thinking, good planning and organization skills, and ability to manage multiple priorities and meet deadlines.
- Strong analytical and data-driven mindset with a proactive PDCA, problem-solving, and continuous improvement approach.
- Able to work independently and collaborate effectively with internal teams, agencies, and partners.
Other information:
- Working place: Suzuki World, 02 Pho Quang St, HCM
- Working time: 7:30 - 17:30, from Monday to Friday
Benefits:
- Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
- Flexible working hours; Vehicle purchase with discounts
- Subsidy for learning driving licenses and foreign language classes