Digital Marketing Executive (Junior Up)

We are seeking a highly skilled and creative Digital Marketing Specialist to join our marketing team. The ideal candidate will have a strong understanding of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Specialist will work closely with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Key Responsibilities:
1, Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to enhance online presence and support business objectives.
- Stay updated with the latest trends and best practices in digital marketing and implement them as needed.
2, Content Creation and Management:
- Create, curate, and manage content across all digital channels, including websites, blogs, social media, and email campaigns.
- Ensure that all content aligns with the company's brand voice and marketing objectives.
- Collaborate with the design team to create visually appealing content.
3, Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
- Optimize website content for search engines to improve organic search rankings.
- Conduct keyword research and implement SEO best practices.
- Manage and optimize pay-per-click (PPC) campaigns on platforms such as Google Ads, Meta, Tiktok
4, Social Media Management:
- Develop and execute social media strategies to increase brand awareness and engagement.
- Manage social media accounts, including content creation, scheduling, and community engagement.
- Track and analyze social media metrics to measure the success of campaigns and inform future strategies.
5, Analytics and Reporting:
- Use digital marketing analytics tools (e.g., Google Analytics) to track and report on campaign performance.
- Prepare regular reports and presentations for senior management, highlighting key metrics and insights.
- Make data-driven recommendations to improve digital marketing strategies.
6, Advertising and Campaign Management:
- Plan and execute digital advertising campaigns across various platforms, including display ads, social media ads, and video ads.
- Monitor and optimize campaign performance to maximize ROI.
- Manage advertising budgets and ensure campaigns are delivered on time and within budget.
7, Collaboration and Coordination:
- Work closely with the marketing team to ensure integrated marketing campaigns.
- Collaborate with internal teams and external vendors to execute digital marketing initiatives.
- Coordinate with the sales team to align marketing strategies with sales objectives.