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Location: 40 Phan Boi Chau, Cua Nam Ward, Hanoi
About the Company
Trump International Vietnam is a premier luxury integrated golf, resort and residential development in Hung Yen, Vietnam. The project brings together world-class hospitality, golf, real estate and lifestyle experiences, with a strong focus on quality, service excellence and international standards. Employees will have the opportunity to work in a professional, dynamic and multicultural environment and contribute to the development of a landmark luxury destination in Vietnam.
Position Overview
A hands-on Digital
Marketing Executive responsible for day-to-day digital execution, paid media, website content, campaign tracking and MarTech coordination.
The role will support the Membership and Villa launches by ensuring a consistent, always-on digital presence and effective performance marketing across relevant channels.
Key Responsibilities
- Work with agencies to develop and optimize digital content, paid advertising and campaign assets, ensuring quality and brand consistency.
- Coordinate with digital agencies on paid media campaigns, including campaign setup, targeting, budgets, optimization and performance monitoring.
- Coordinate website content updates, landing pages and campaign pages with agencies and web vendors.
- Support SEO activities, including keyword research, on-page optimization, content optimization, technical SEO coordination and SEO performance monitoring.
- Support the development of AI/search visibility
- Coordinate GA4, pixels, conversion tracking, UTM tagging and other digital tracking requirements with agencies.
- Support CRM and MarTech implementation and ensure digital campaigns are properly connected to relevant systems.
- Coordinate with PR, Creative, Sales and external agencies to ensure digital campaigns are launched accurately and on schedule.
- Monitor competitors, digital trends, search behaviour and emerging platforms to identify relevant opportunities.
- Support always-on digital activities and paid media activation, including campaign coordination, documentation, budget tracking and related administrative procedures...