Digital Marketing Executive (SparkMath)

DIGITAL MARKETING
● Plan digital ads following the Marketing directions, and manage the implementation
● Manage digital marketing budget, do weekly and monthly report on digital performance
● Acquire insight in online marketing trends and keep strategies up-to-date
● Support to generating leads of online channels and make sure data are digitized and recorded properly
● Be responsible to achieve the team target with all team members
DIGITAL ADVERTISING
● Oversee the execution and optimization of digital marketing strategies (Facebook, GDN, newsletters, landing pages, communities/forums, SEO, and other online channels)
● Oversee the execution and optimization of customer acquisition and lead generation through online channels
● Work with digital third parties to make sure all digital activities are proceeded following Marketing timelines
COMPANY'S WEBSITES
● Keep corporate website and other landing pages running smoothly and updated;
● Measure performance of digital marketing efforts using analytics tools (Google Analytics, etc.)
OTHERS
● Assist the overall marketing plan and ensure to followed brand guidelines;
● Create collateral to match target customers to plan digital marketing and branding events;
● Other tasks assigned by the Direct Supervisor.
Up to 10% of work assigned may fall out of the JD to support ad hoc projects, cross department activities, or growth initiatives.