Digital Marketing Executive

1- Content Management and Commercial Animation
Direct websites:
· Hotel Factsheet on [protected info] and [protected info] Review on a regular basis hotel's description, pictures and video to improve SEO performance and make sure hotel is sell at its best.
Indirect websites:
· Review hotel's exposure on indirect website (text, jpeg, ranking) and make sure
· hotel is sell at its best.
Hotels Micro-website
· Audit and review micro-website
· Ensure content is updated regularly and implement actions to maximize SEO
· Analyzing reports
Traffic:
· Implement and monitor strategies to drive online traffic to the hotel factsheet on
Accor direct websites and hotel's micro-website
2- Acquisition Marketing
PPC campaigns:
· Review the Accor Regional PPC campaign monthly report.
· Provide recommendations to maximize PPC campaign performance at hotel level.
Display campaign:
· Propose and execute Display advertising campaigns at local level in order to raise
hotel's awareness and promote hotel's offer.
Social Media and online reputation:
· Propose Social Media strategy in line with the key Marketing objectives: Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA.
· Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains.
· Manage the Social Media Agency if any and drive results.
· Maintain and build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations
· Ensure the Social media policy is implemented for all employees at the hotel.
3- Emailing:
In charge of hotel's emailing strategy
· Monitor hotel's database and make sure it is clean and well segmented
· In charge of hotels' E-newsletter content and loading (via external agency)
· Grow email database by setting up specific actions
· Analytics of reports.