Digital Marketing Executive

Role summary:
• The Digital Marketing Executive will be in charge of the development, implementation, and management of digital marketing activities across various online channels.
• The primary focus of this role is to increase targeted traffic & engagement to the company's website and social channels while optimizing for conversions and key performance indicators (KPIs).
• Reports directly to the Growth Marketing Lead.
Key Responsibilities:
1 Advertising
• Develop and execute paid advertising campaigns on various channels, including but not limited to Facebook, Google, YouTube, and TikTok.
• Deploy, optimize, and measure CPL and CPA campaigns.
• Develop ad creative (includes landing pages) strategy/plan and work closely with the content designer to produce it.
2 Email Marketing / Marketing Automation
• Develop and implement marketing automation processes to enhance efficiency.
• Periodically report and analyze campaign metrics to refine strategies.
3 Website management
• Ensure the effective management and optimization of the company website.
• Manage content and improve the quality of UX/UI on company website.
4 SEO
• Conduct keyword research for effective SEO strategies.
• Perform on/off-page website audits to enhance online visibility.
• Develop and implement content strategies and conduct content audits.
5 Others
• Periodically reporting with insights and recommendations.
• Conduct research and analyze both user behavior and digital interactions.
• Update competitor communication activities monthly/quarterly.
• Other tasks as assigned by the Line Manager.
Benefits / Other information:
Salary: Up to $1000 USD (based on experience).
• Performance bonus in accordance with company policies and regulations.
• Opportunity to have internal and external training to improve professional skills and working skills.
• Social insurance, health insurance, and unemployment insurance will be under Labor Law.
• 100% Remote working for good work-life balance.
• 44 hours per week.
• 12 days of annual leave.
• Work in a dynamic, fast-growing, and international working environment.
• Cooperating and working with many domestic and multinational partners.