DIGITAL MARKETING EXECUTIVE

Mô tả Công việc
JOB SUMMARY
The Digital Marketing Executive's main responsibility is implementation of existing Digital platforms & launching campaigns related to E-commerce.
JOB DESCRIPTION
· Develop and lead the organisations digital marketing strategy and its digital calendar;
· Manage initiatives aimed at increasing traffic, driving customer engagement and conversion;
· Produce, develop and implement leading online sales strategies, including: websites, CRM, social & eCommerce;
· Formulate and implement all digital marketing and media campaigns including SEO, SEM, Display, Programmatic and Social;
· Partner, manage and ensure accountability of internal & external stakeholders;
· Oversee the performance of their CRM and email marketing results, set benchmarks & report on opportunities and insights weekly;
· Analyse and provide insights around site traffic and other key eCommerce metrics with Google Analytics, dashboards and relevant business tools;
· Manage to ensure various campaigns are delivered effectively, on-time and on-budget;
· Other duties & responsibilities may be required and/or assigned as necessary.
REPORTING LINE: MARKETING MANAGER