Digital Marketing Executive

• Manage Agency's performance on online advertising campaigns via Google Ads, TikTok Ads, Facebook Ads etc., to generate leads and acquire customers;
• Initiate following and deeply analyze Digital metrics to evaluate and optimize the efficiency of Digital Activities, and collaborate with the Digital team;
• Plan and monitor the company's ongoing presence on social media platforms such as Facebook, TikTok, and YouTube;
• Gain insights into the latest online marketing trends and continually update marketing strategies;
• Propose SEO direction and collaborate with the content team to enhance the company's website;
• Optimize website performance, including organic traffic, bounce rate, conversion rates, etc. to improve user experience and increase the number of traffic and leads;
• Identify key issues in different contexts and perspectives to deliver project objectives;
• Analyze the effectiveness of digital marketing using analytics tools, such as Google Analytics (GA4), SEM Rush, and SimilarWeb;
• Continuously implement PDCA to improve advertisement performance to maintain the effective channel/content and improve ineffective activities by A/B test.