Digital Marketing ExecutiveCÔNG TY CỔ PHẦN GIẢI PHÁP DU LỊCH GOHUB

Job Overview:
The Digital Marketing Executive will be responsible for implementing and managing digital marketing campaigns to promote GOHUB. This includes executing online advertising, managing social media platforms, analyzing digital marketing metrics, and optimizing campaigns to increase engagement and drive enrollments..
Key Responsibilities:
Actively participate in marketing brainstorm and implement digital strategies focused on user acquisition, retention and conversion optimization
Manage and optimize online advertising channels such as Facebook Ads, Google Ads, Apple Search Store,...
Utilize A/B testing, multi-channel attribution, and other analytical tools to refine marketing strategies and maximize performance across all digital platforms.
Conduct keyword research and apply SEO best practices to improve organic search rankings.
Extract and process data to support customer analysis and campaign optimization.
Monitor and analyze metrics, adjust, and optimize campaign costs: including click cost, impressions, conversions (CPI, ROAS, CPL, CPC, CPV, etc.).
Keep up date with market trends, understand customer insights, and propose ideas for creative digital marketing campaigns.
Coordinate with external vendors and agencies as needed.
Work closely with creative, content teams to ensure alignment with overall business goals.