DIGITAL MARKETING LEAD

Mô tả Công việc
9am - 5pm from Monday to half day Saturday
Address: 152a Tran Quang Khai, Tan Dinh Ward, District 1, Ho Chi Minh City
Brand planning
Design, develop and deploy digital and social media marketing strategies/plans to promote the brand's streetwear fashion products that taylored to local brand toolkit/narrative/KPI
Create engaging and relevant content/ad performances for social media channels including Instagram, Facebook, Thread, Tik-Tok and Affiliate Marketing platforms such as: Tik Tok Ads/SoMe Ads/Google Adwords/GDN/SEM/SEO etc...
Manage social media accounts, including scheduling and publishing posts, responding to comments, and engaging with followers.
Collaborate with the creative team to produce high-quality visual and video content for digital and social media platforms.
Monitor social media/digital/affiliate marketing trends and insights to identify opportunities for brand promotion and engagement.
Plan and execute digital advertising campaigns across social media platforms, including budget allocation, targeting, and optimization.
Analyze campaign performance and provide regular reports with actionable insights to optimize marketing efforts.
Stay updated on industry trends, best practices, and emerging technologies in digital and social media marketing.
Coordinate with cross-functional teams including marketing, sales, and product development to ensure alignment of digital marketing strategies with overall brand objectives.
Keep updating on global Digital marketing tactics which can be localized under the lens of Brand Street-wear insights.
Content Creation: Amplify and monitor Social Media / Digital platform to strengthen the brand campaign at all levels.
PR: On hand the PR content writtings to tightening the brand seasonal message / brand marketing plan, do the strong outreach message to customers
Others: Others requested by Brand Manager / BOD