Mô tả Công việc
We are looking for a Social Media Leader / Content Marketing Leader to join our marketing team and be in charge of content planning, brand direction, and creative strategy across all channels (Amazon, Facebook, Instagram, YouTube, TikTok, Pinterest, SnapChat, Shopify,...). This role plays a key part in maintaining brand consistency, driving social growth, and elevating content quality. You will work closely with internal teams, manage a small creative team, and be hands-on when needed to support execution. If you're a strategic thinker with a strong creative eye and a passion for content that connects with audiences, we'd love to meet with you.
Key Responsibilities:
Lead the planning, creative direction, and content strategy across platforms to ensure consistent brand image, voice, and high-quality output.
Own KPIs related to content performance and the growth of social media channels.
Manage and guide the creative team (content, design, video) through weekly/monthly planning. Assign tasks, provide direction, support execution, and be present on set to give feedback and ensure alignment.
Take part in scriptwriting and creative development for video/photo content when needed. Provide hands-on support and guidance to elevate execution quality when the team lacks experience.
Research target market behavior, competitors, trends, and platform updates (especially in the U.S. market) to inform strategy and keep content relevant and effective.
Collaborate with cross-functional teams including performance, product, and Ecommerce operations to align creative work with broader marketing goals.
Handle other tasks as assigned by the
Marketing Manager.