Digital Marketing Leader

Planning and implementing marketing campaigns across digital channels such as social media (facebook content, website content..), email, and mobile apps.
Working with other members of the marketing team to develop strategies that align with business goals
Assessing the performance of digital marketing campaigns to determine what changes need to be made to improve results
Establishing and managing relationships with advertising agencies or other outside vendors that help create content for digital campaigns
Creating a website presence for a company by designing and maintaining websites, developing content for websites, and registering domain names
Identifying and implementing new technologies for use in digital marketing such as: CRM
Reviewing data to identify trends and determine how to improve performance of campaigns
Creating a content strategy for an organization's website by identifying topics that will be of interest to visitors, researching topics to ensure that they are relevant and timely, and writing content such as articles, blog posts, and case studies
Developing a social media strategy that effectively communicates with current customers while attracting new ones