Digital Marketing Leader

• Oversee the implementation of the marketing strategy
• Guide the day- to- day activities of the marketing team and marketing manager
• Report on the effectiveness of marketing campaigns using pre- determined KPIs
• Create and manage advertising campaigns on digital platform like Facebook Ads, Google Ads, tiktok ads ...
• Conduct market research studies
• Knowledge of applications and financial products is an advantage
• Plan and execute a marketing strategy for the organisation and for new and existing products ( application)
• Utilise data for marketing campaigns, interrogating the organisation's databases and external data
• Developing and implementing effective search engine optimization (SEO) strategies
• Managing offsite and ónsite optimization projects and reporting on performance
• Negotiate with media agencies and secure agreements on the production of promotional materials
• Manage and refine the organisation's social media presence