ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our
Digital Marketing Manager, you will take full ownership of our Meta Ads strategy and lead a team of performance marketing specialists to deliver best-in-class results. Your main focus will be on applying advanced technical strategies, troubleshooting, and data analysis to enhance the effectiveness of Facebook campaigns aimed at driving purchases. You will manage and develop team members, drive innovation in advertising techniques, and ensure campaign performance aligns with the company's aggressive growth goals.
To acknowledge and support talent, a Sign-On Bonus up to 3 month is available for those joining Crossian before December 31. This one-time reward ensures you feel valued and fully recognized from your very first day with us.
WHAT YOU WILL DO
1. Own and scale Meta Ads (Facebook/Instagram) campaigns globally:
• Manage 6-7 figure monthly ad spend with full P&L accountability.
• Implement conversion-focused campaigns to drive purchases and maximize financial / performance metrics.
• Leverage different Meta tactics, and optimization rules to improve performance.
2. Data-driven experimentation & technical excellence:
• Continuously test bidding models, creatives, audiences, placements, and funnels.
• Lead R&D efforts for new features and platform changes in the Meta ecosystem.
• Build and iterate on creative testing frameworks and campaign structures.
3. Team management & leadership:
• Manage and coach a high-performing team of 6-10 media buyers.
• Develop KPIs and growth plans, foster a results-driven and learning-first culture.
• Drive a culture of ownership, learning, and performance excellence within the team.
4. Cross-functional & Collaboration
• Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates.
• Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion-focused campaigns.