Digital Marketing Manager

• Digital strategy: Develop and execute digital marketing and digital communication strategies (including SEO/SEM, social media, display advertising campaign, marketing database and email) to support the overall business objectives under the direction of the Marketing director, and in coordination with the brand managers and the content team of Minthacare.
• Digital Platforms management: Build and maintain a strong online presence for all brands by managing the company's website, social media accounts, and other digital channels.
• Performance Marketing: Manage and optimize digital advertising campaigns across various platforms, including Google AdWords, social media ads, and programmatic advertising. Brief, challenge and lead the digital media agency to optimize the digital marketing spending on ads.
• Online commerce performance: Work with E-commerce & Tiktok team to build & execute plan for offsite CPAs, leads & conversions.
• Search Optimisation: Develop and implement SEO and SMO strategies to improve the products website's and social media's search engine rankings and drive organic
• Social & Digital Account Management: Manage the company's social media account including Facebook Fanpage, Instagram, Business account management for advertising performance, Tiktok, Youtube & other digital accounts related to jobs.
• Customer Service Management: Drive and supervise the brand's online reputation by responding to customer reviews, comments, and inquiries in a timely and professional manner.
• Analytics: Identify trends and insights, and optimize spend and performance based on the insights. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Performance & Report: Monitor the effectiveness and results of digital efforts in order to adjust the digital strategies as needed to achieve business goals (ROI & KPIs). Provide reports of the digital performance on a regular basis and on senior management requests, coming with actionable recommendations.
• Team Management: Manage a team of digital marketing professionals, manage their time allocation and workload, provide them clear directions and mentorship for both technical skills and soft skills.