Digital Marketing Manager

Quyền lợi
Bảo hiểm theo quy định
Máy tính làm việc
Du lịch
Đào tạo
Thưởng
Tăng lương
Phụ cấp
Mô tả công việc
1. Trách nhiệm công việc
General job description
Research, analyze, and grasp insights into target customers, market, products, and competitor analysis across advertising platforms to generate marketing ideas, adjust and optimize campaigns
Plan and directly execute Content and Digital Marketing activities (writing, seeding, SEO standard, advertising,...) to optimize the advertising budget, increase conversion rates, and drive sales growth, ensuring contact/lead targets are met as per commitment
Collaborate with sales and production departments to develop content aligned with business strategies.
Stay updated on new technologies, algorithms, and techniques across channels.
Work independently and directly with the CEO.
2. Nội dung công việc
Detail job description
Manage and develop the company's communication channels: social media, and other platforms (50%).
Administer the website, directly write SEO-standard content and maintain the website's content, develop traffic, and optimize the website's ranking on search engines. Have basic experience with WordPress. Create content for product pages in line with product direction (40%).
Run Google Ads: Allocate costs, monitor ad setup, campaign performance, and handle any risks during the ad campaigns (5%).
Compile, measure, and analyze data for appropriate adjustments and report costs and effectiveness periodically by month/quarter (5%)
Carry out other duties compatible with the department and position as assigned by direct superiors
Yêu cầu ứng viên
1. Thái độ / Tính cách
Work independently and directly with the CEO.
2. Kỹ năng
Graduated in Marketing or related fields, available for FULL TIME work
Experience in SEO and content writing for at least 2 years.
Experience in running Google Ads for at least 1 year.
Able to write content in English including PR articles, SEO standard articles, and social media posts.
Excellent English reading and writing skills.
Capable of using photo and video editing software such as Photoshop and Canva at a basic level.
3. Kiến thức chuyên môn
Graduated in Marketing or related fields,
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