Marketing Manager

Marketing Strategy and Planning:
- Develop and implement an annual marketing plan, including strategies, budgets, timelines, and KPIs, aligned with business objectives and industry trends.
- Conduct market research, analyze data, and identify target audiences and growth opportunities in the blockchain space
Brand Management and Positioning:
- Strengthen and promote Twendee's brand identity within the blockchain ecosystem, ensuring consistent messaging and positioning across all marketing channels
- Collaborate with the design team to create compelling marketing materials that align with the brand identity.
- Manage and maintain the company's online presence, including website, social media, and digital platforms.
Integrated Marketing Campaigns:
- Plan, execute, and monitor integrated marketing campaigns across various channels, including digital, social media, content marketing, email marketing, and traditional media.
- Develop and implement strategies for lead generation, nurturing, and conversion optimization.
- Analyze campaign performance using data analytics and optimize marketing efforts accordingly.
Digital Marketing and SEO:
- Develop and implement effective digital marketing strategies, including SEO, PPC advertising, and social media marketing.
- Leverage data analytics to measure the effectiveness of digital campaigns and continuously optimize strategies. - Stay up-to-date with the latest digital marketing trends, tools, and best practices in the blockchain industry.
Content Marketing and Thought Leadership:
- Develop and execute a content marketing strategy to position Twendee as a thought leader in the blockchain technology space.
- Collaborate with subject matter experts to create high-quality, engaging content (blog posts, case studies, videos) that resonates with the target audience.
- Manage the content marketing calendar and ensure timely and consistent content distribution.
Event Management:
- Plan, organize, and execute successful marketing events, conferences, tradeshows, webinars, and meetups to promote Twendee's blockchain solutions and services.
- Coordinate with internal teams and external partners for seamless event execution.
- Leverage events for lead generation, networking, and building brand awareness within the blockchain community.