Digital Marketing Manager

MAIN DUTIES:
• Setting communications strategy, corporate branding model strategies, and optimizing the marketing mix to implement initiatives.
• Lead communications strategy development, and execution across the marketing mix and communications omnichannel where cross-functional collaboration with internal stakeholders as well as external agency partners.
KEY RESPONSIBILITIES:
• Build a brand model, be responsible, and guard the (visual) brand identity and tone of voice.
• Implement Corporate campaign activities, such as Tet Campaign, Roadshow, ...
• Localize and execute the global media strategy based on the local market needs and develop ATL & BTL campaigns and materials for B2C commercial channels.
• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.
• Lead new campaign development together with the Zone or promote additional campaigns in line with the local market needs.
• Maintain media flowcharts and budgets.
• Optimize PFME investment and total commercial spending and key P&L drivers