Digital Marketing Manager

The Digital Marketing Manager will lead the marketing strategy, execution and growth of Blissful Brides Vietnam and Clubpets Vietnam, covering their digital platforms, communities, campaigns, partnerships and events.
This is a hands-on managerial role for someone who is comfortable operating in a fast-paced and evolving environment. The successful candidate must be able to move between strategic planning and day-to-day execution, manage multiple campaigns and priorities concurrently, respond quickly to changing business requirements, and take ownership of marketing outcomes.
The role requires a strong combination of strategic thinking, digital marketing expertise, content direction, data analysis, project management and execution discipline.
As the Vietnam business grows, the Digital Marketing Manager will play an important role in Singapore brands to the Vietnamese market.
Key Roles & Responsibilities
Marketing Strategy & Business Growth
Develop and execute integrated marketing strategies for Blissful Brides Vietnam and Clubpets Vietnam, aligned with the commercial objectives and regional direction of the respective brands.
Translate business objectives into actionable marketing plans covering brand awareness, audience acquisition, engagement, lead generation, event attendance and revenue support.
Develop annual, quarterly and campaign-specific marketing calendars with clear objectives, timelines, deliverables and KPIs.
Identify market opportunities, consumer trends, competitor activities and emerging digital behaviours relevant to the wedding and pet industries in Vietnam.
Recommend new campaigns, partnerships, channels and initiatives rather than relying solely on management to provide marketing direction.
Digital Marketing & Campaign Management
Plan, execute and optimise integrated campaigns across relevant channels including Facebook, Instagram, TikTok, Google, websites, EDM, CRM and other emerging platforms.
Manage the complete campaign lifecycle from concept development and audience targeting through execution, optimisation and post-campaign analysis.
Develop effective organic and paid acquisition strategies to grow traffic, followers, registrations, leads and conversions.
Continuously optimise campaigns based on performance data rather than relying solely on predetermined campaign plans.
Ensure marketing expenditure is deployed effectively and delivers measurable business outcomes.
Content Strategy & Creative Direction
Develop content strategies appropriate to the different audiences and commercial objectives of Blissful Brides Vietnam and Clubpets Vietnam.
Build and manage structured content calendars across social media, websites, EDM and other digital channels.
Provide clear creative direction and briefs to designers, videographers, content creators and external partners.
Ensure content is engaging, locally relevant and aligned with each brand's identity while maintaining regional brand consistency.
Identify trending formats, topics and audience behaviours and translate them quickly into relevant marketing opportunities and conversion-driven content.
Event Marketing & Audience Acquisition
Develop and execute end-to-end marketing strategies for consumer events, exhibitions, activations and other brand initiatives.
Build structured pre-event, event-day and post-event marketing campaigns designed to maximise awareness, registrations, attendance and engagement.
Drive visitor acquisition through digital advertising, content, influencers, media, communities, partnerships, databases and cross-promotional channels.
Work closely with the Events, Sales and Business Development teams to ensure marketing supports exhibitor acquisition, sponsorship objectives and overall event performance.
Manage multiple overlapping event and campaign timelines while maintaining quality and delivery standards.
Provide marketing support during event periods where required, including live content, social media coverage, audience communication and campaign adjustments.
Community & Database Growth
Build strong and engaged communities around the Blissful Brides and Clubpets brands in Vietnam.
Develop strategies to continuously grow qualified consumer databases rather than relying solely on paid advertising for every campaign.
Create initiatives that encourage repeat engagement and strengthen long-term relationships with pet owners, couples, industry professionals and brand communities.
Develop CRM, remarketing and audience segmentation strategies to improve conversion and customer lifetime value.
Partnerships, Influencers & Cross-Marketing
Identify and develop marketing collaborations with relevant brands, influencers, KOLs, communities, media platforms, associations and industry partners.
Structure mutually beneficial cross-marketing initiatives that expand audience reach while controlling acquisition costs.
Evaluate potential partners based on audience relevance, credibility, reach and measurable contribution to campaign objectives.
Maintain strong working relationships with marketing and industry partners.
Performance Marketing, Analytics & Optimisation
Establish clear KPIs for campaigns and continuously monitor performance against objectives.
Analyse metrics including reach, engagement, website traffic, CPL, CPA, CTR, conversion rates, registrations and other relevant indicators.
Use analytics to identify problems, opportunities and audience behaviour and translate findings into concrete marketing actions.
Conduct campaign testing and optimisation across creatives, messaging, audiences, channels and landing pages.
Prepare regular management reports highlighting results, insights, issues and recommended actions, rather than reporting statistics alone.
Website, SEO & Digital Ecosystem
Work with internal teams and vendors to ensure Blissful Brides Vietnam and Clubpets Vietnam websites remain updated, relevant and optimised.
Develop SEO and content strategies to increase sustainable organic traffic.
Ensure campaigns, landing pages, registration journeys and digital touchpoints provide a smooth user experience.
Identify opportunities to improve digital conversion funnels and reduce customer drop-off.
Cross-Functional & Regional Collaboration
Work closely with the Singapore management and marketing teams to understand regional strategies, campaign learnings and brand direction.
Adapt successful Singapore initiatives appropriately for the Vietnam market instead of simply replicating them.
Collaborate with Sales, Events, Creative, E-Commerce and Business Development teams to ensure marketing activities support broader commercial objectives.
Communicate proactively on project progress, risks, delays and resource requirements.
Marketing Operations & Execution Discipline
Maintain clear campaign trackers, marketing calendars, budgets, creative briefs, databases and performance reports.
Prioritise competing projects effectively and ensure agreed deadlines and deliverables are met.
Anticipate potential bottlenecks and resolve issues proactively instead of waiting for escalation.
Develop marketing SOPs and workflows that allow the Vietnam marketing operation to scale efficiently.
Take ownership of assigned projects from planning through completion and post-campaign evaluation.
Team Development & Future Leadership
Guide designers, content creators, executives, interns and external agencies to ensure quality and consistency.
Delegate effectively while retaining accountability for overall marketing outcomes.
Build a performance-driven marketing culture focused on ownership, collaboration, continuous improvement and execution excellence.