Digital Marketing Specialist (District 1)

Mô tả Công việc
1. Shopify Website Optimization:
- Set up, manage, and optimize Shopify store, ensuring smooth user experience and high conversion rates.
- Integrate Shopify with various marketing tools and platforms (Google Analytics, Mailchimp, Facebook Ads, etc.).
2. SEO Strategy Development: Develop and execute advanced SEO strategies, including technical SEO, on-page optimization, and off-page link-building to improve organic visibility and search rankings.
3. Google Shopping Campaigns: Manage Google Shopping campaigns by creating impactful product visibility and ensuring maximum exposure to the right target audiences.
4. PPC Campaign Management: Run and optimize PPC campaigns, balancing performance, and budget allocation to achieve the best return on investment (ROI)
5. Performance Analytics and Reporting: Analyze and report on campaign performance using tools such as Google Analytics. Identify actionable insights based on data to continuously improve marketing strategies and campaign effectiveness.
6. Google & Facebook Ads: Use Google Ads and Facebook Ads to generate additional revenue-driving campaigns and broaden the reach of the brand across various online platforms.
7. Collaboration: Work closely with the design and content teams to ensure that all marketing campaigns align with the brand's aesthetic and marketing goals.