Mô tả công việc
Mô tả công việc
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1. Advertising Campaign Management
- Plan, execute, and manage advertising campaigns across Meta Ads (Facebook/Instagram) and Microsoft Ads in alignment with company objectives.
- Monitor budgets and key performance metrics such as CPC, CPA, CTR, and ROAS to ensure cost efficiency.
-Collaborate with content and design teams to develop compelling ad creatives and messaging tailored to each platform.
2. Campaign Optimization
- Optimize campaigns, audience targeting, placements, and bidding strategies to improve performance.
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages.
- Implement remarketing strategies to improve conversions and maximize ROAS.
3. Tracking & Data Analysis
- Monitor conversion tracking using Meta Pixel, Conversions API (CAPI), and Microsoft UET Tag.
- Analyze campaign performance and prepare weekly/monthly reports.
- Provide data-driven insights and recommendations to improve advertising effectiveness.
Working Hours: Monday - Friday (8:00 - 16:30), Saturday (8:00 - 16:30), Lunch break: 12:00 - 13:00
Yêu cầu
Job Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-3 years of hands-on experience in digital advertising and performance marketing.
- Strong experience managing and optimizing Meta Ads campaigns.
- Practical experience with Microsoft Advertising (Bing Ads).
- Proven experience running advertising campaigns targeting the U.S. market (required).
- Good understanding of audience targeting, remarketing, A/B testing, and conversion tracking.
- Strong analytical, problem-solving, and reporting skills.
- English proficiency: Intermediate to Advanced.
- Meta Blueprint or Microsoft Advertising certifications are a plus.
Quyền lợi
Khác
Probation: up to 2 months - 85% salary
Annual bonus, company trip
Lunch allowance
Young, supportive working environment
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Trực Tuyến
KỸ NĂNG
Meta Ads, Bing Ads, Paid Ads & Performance Marketing, Campaign Optimization, Audience Targeting
LĨNH VỰC
Truyền thông/Báo chí/Quảng cáo
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
2
QUỐC TỊCH
Không giới hạn
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Thông tin chung
- Thu nhập: 13tr-16tr ₫/tháng
Nơi làm việc
- 88 Nguyễn Gia Trí, Phường 25, Quận Bình Thạnh