Digital Marketing Specialist

• Work with Corporate Marketing & Communication Manager to ensure all the projects are completed on time and to budget.
• Corporate with the marketing team in SBUs, supporting teams in programs to launch campaigns on time and to budget.
• Conceptualize, develop and implement of digital marketing campaigns in-line with company vision and objectives to raise brand awareness of the company and its competitive advantages, generate sales lead and engage customers.
• Develop, implement, maintenance, track and optimize all digital marketing activities, which cover, but not limit to website, SEO/SEM, social media (Facebook, LinkedIn...), display advertising, content marketing and direct e-marketing.
• Create innovative content that can generate demand, educate customers on products/services and engage customers on innovative ways to drive brand awareness.
• Lead detailed analyses of campaign effectiveness, tracking, measuring, reporting, presenting findings and making recommendations on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Partner with analytics resource and sales operations team to show value of campaigns and provide a regular cadence of reports for campaigns.
• Identify trends, insights and optimize spend, performance based on the insights
• Manage, collaborate with third party counterparts such as media, creative and digital agencies, and influencers.