Digital Marketing Specialist

• Drive campaigns from strategy planning to execution and beyond to meet key performance metrics
• Prepare and manage digital marketing budget,
• Constantly evaluate and optimize marketing activities to improve return on investment
• Manage offline trading events
• Allocate budgets, analyze and recommend modifications to ad spends for the best CPA (Cost per Acquisition)
• Collaborate with marketing teams to guide A/B creative tests, and spend scaling tests on campaigns online and offline to identify what works best
• Acquire insight in online marketing trends and new channels. Provide thought leadership and perspective for adoption where appropriate. Keep strategies up-to-date
• Monitor competition and provide suggestions for improvement
• Work with agency and internal team to build website
• Continually work on the Search Engine Optimization of the websites to improve ranking, increase traffic and enhance brand awareness & sales.
• Launch optimized online adverts through Google Adwords,Facebook etc.
• Measure performance of digital marketing efforts using a variety of analytics tools (Google Analytics,Facebook Insight,etc.)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPls)