Digital Marketing Specialist

• Determining the appropriate placement for advertisements based on factors such as audience demographics, competition for space in publications, and pricing structures
• Monitoring the effectiveness of campaigns by collecting data on response rates, clickthrough rates, and other metrics
• Reviewing competitors' advertisements to identify new trends or techniques that could be applied to current campaigns
• Developing advertising campaigns that meet business goals by targeting specific audiences with messages about products or services
• Recruiting models, actors, or actresses to appear in advertisements
• Coordinating with designers to create advertisements that effectively communicate product or service offerings
• Conduct market research to determine which products or services will be successful in a given market
• Evaluating the effectiveness of advertising campaigns through surveys, focus groups, and other methods
• Reporting campaign results to supervisors