Digital Marketing Specialist

We are looking for a talented Digital Marketer to join our team. The Digital Marketer will be responsible for developing, implementing, and managing digital marketing campaigns to promote our cosmetic beauty products and enhance brand visibility. The ideal candidate will have a passion for digital marketing, a creative mindset, and a strong understanding of various digital channels and strategies.
Develop and execute digital marketing strategies to drive brand awareness, engagement, and conversions.
Plan and implement digital campaigns across various channels, including social media, email, SEO, SEM, and display advertising.
Create engaging and persuasive content for digital platforms, including social media posts, blog articles, email newsletters, and website copy.
Monitor and analyze the performance of digital campaigns using analytics tools such as Google Analytics, Facebook Insights, and email marketing platforms.
Identify trends and insights, and optimize campaign performance based on the data gathered.
Stay updated with the latest trends and best practices in digital marketing, especially in the beauty industry, and implement innovative strategies accordingly.
Collaborate with cross-functional teams, including marketing, creative, and product development, to ensure consistency in brand messaging and alignment of marketing efforts with business objectives.
Stay abreast of industry trends and competitors' activities to identify opportunities and challenges.