Digital Marketing Specialist

Responsibilities:
Develop and implement digital marketing strategies to drive traffic and promote our products across various online platforms, including Facebook Ads, Google Ads, and E-commerce Ads.
Create engaging and compelling ad content, campaigns, and visuals tailored to diverse target audiences, ensuring alignment with brand identity and marketing goals.
Independently manage the entire advertising process, from concept creation to execution, while adhering to brand guidelines and campaign objectives.
Collaborate closely with the design team to produce high-quality visuals and multimedia content for ad campaigns, ensuring consistency and effectiveness.
Analyze campaign performance metrics and provide actionable insights to optimize ad performance, enhance ROI, and drive business growth.
Stay informed about industry trends, algorithm changes, and best practices in digital advertising to implement innovative strategies and maintain a competitive edge.
Coordinate with the e-commerce team to integrate marketing initiatives seamlessly with the overall sales strategy and drive conversions.
Prepare and deliver weekly and monthly reports on KPIs, campaign metrics, and other relevant data to track progress and measure the effectiveness of digital marketing efforts.