Mô tả công việc
- Develop, implement, and manage paid and organic digital marketing campaigns across platforms, including Google Ads, Facebook, Instagram, LinkedIn, and TikTok.
- Monitor and optimize campaigns to achieve KPIs such as ROI, CTR, conversions, and engagement rates.
- Conduct keyword research and implement SEO strategies to improve website rankings and organic traffic.
- Collaborate with the web master and marcom editor team to ensure website content is optimized for search engines and user experience.
- Create compelling content for social media, email marketing, and website blogs in collaboration with the editor team.
- Plan and manage content calendars to ensure consistent and relevant communication.
- Track, analyze, and report on campaign performance using tools like Google Analytics, Google Tag Manager, and Facebook Insights.
- Provide actionable insights and recommendations to improve campaign effectiveness.
- Manage and grow the hospital's social media presence by posting engaging content and responding to followers.
- Monitor trends, competitor activities, and audience preferences to enhance social media strategies.
- Work closely with the creative, content, and design teams to deliver cohesive and visually appealing campaigns.
- Stay up-to-date with industry trends and emerging digital marketing tools and strategies.
Yêu cầu
1. Qualification:
- Bachelor's degree in Marketing, Digital Media, Communication, or related fields.
2. Experience: 2+ years experience in equal position.
- At least 2 years of experience in digital marketing, preferably in healthcare or related industries
3. Skills and knowledge:
- Proficiency in digital advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Ads).
- Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs), email marketing software, and CMS platforms.
- Strong understanding of analytics tools like Google Analytics and campaign tracking methods.
- Stay updated on social media trends
- Excellent communication and collaboration skills to work with KOL/KOC network to engage FV brand
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Foreign language(s): Vietnamese nationality is a must. Fluent English.
Quyền lợi
- Bảo hiểm chăm sóc sức khỏe Bảo Việt
- Chế độ chăm sóc sức khỏe và các ưu đãi của FV Hospital dành cho CBNV
- Ngày nghỉ phép: 16 ngày/ năm
- Lương tương xứng với năng lực
- Được đào tạo về chuyên môn, nghiệp vụ từ cơ bản đến nâng cao
Thông tin khác
Loại công việc
Nhân viên toàn thời gian
Cấp bậc
Nhân viên
Học vấn
Cử nhân
Kinh nghiệm
2 - 5 năm kinh nghiệm
Giới tính
Nam / Nữ
Tuổi
25 - 35
Ngành nghề
Quảng cáo / Khuyến mãi / Đối ngoại
,
Nghệ thuật / Thiết kế / Giải trí
,
Chăm sóc sức khỏe / Y tế