Digital Marketing Specialist

We are seeking a highly analytical and execution-focused Digital Marketing Specialist to join our growth team. You will own the full-funnel performance marketing strategy, from planning and launching high-ROI campaigns to advanced tracking, automation, data analysis, and optimization across paid, organic, and email channels.
This role requires a strong blend of strategic thinking, technical implementation, and data-driven decision making to drive measurable business outcomes in traffic, leads, conversions, and revenue.
Key Responsibilities
Performance Campaign Strategy & Execution
Plan, develop, launch, and optimize end-to-end performance marketing campaigns across Meta Ads, Google Ads (Search & Display), SEO, SEM, and Email Marketing.
Manage full-funnel strategies including awareness, consideration, conversion, and retention campaigns.
Conduct audience research, segmentation, custom/lookalike audience building, and precise targeting to maximize efficiency.
Produce and optimize ads copy on each channel to enhance campaign effectiveness
Technical Implementation & Tracking
Set up and maintain robust tracking infrastructure using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Google Ads Conversion Tracking, and server-side tagging where applicable.
Implement event tracking, enhanced conversions, cross-device attribution, and accurate ROI measurement.
Build and automate custom dashboards & reports (in Looker Studio) for real-time performance monitoring and stakeholder reporting.
Optimization & Testing
Perform continuous A/B testing and multivariate testing on creatives, landing pages, ad copy, and user flows.
Drive Conversion Rate Optimization (CRO) initiatives to improve landing page performance and overall funnel efficiency.
Analyze campaign data to identify insights, optimize bidding strategies, budget allocation, and creative performance.
Marketing Automation & Personalization
Design and automate customer journeys using email marketing platforms (e.g., Klaviyo, Mailchimp, or similar).
Build automated workflows for lead nurturing, retargeting, and post-purchase campaigns.
Leverage AI tools to support content generation, predictive analytics, and workflow automation.
SEO/SEM & Content Support
Execute on-page and technical SEO for best practices, keyword research, and content optimization to improve organic visibility.
Collaborate with content and design teams to create high-converting assets that align with paid and organic strategies.
Reporting & Insights
Deliver weekly/monthly performance reports with clear insights and actionable recommendations.
Monitor key metrics: ROAS, CPA, CAC, LTV, conversion rate, CTR, and attribution across channels.