Mô tả công việc
Mô tả Công việc
Performance Marketing & User Acquisition
Plan and execute digital advertising campaigns on Meta, Google, TikTok, and Zalo
Optimize CAC, CPL, CPA, and other business objectives (qualified leads, revenue, app installs)
Manage and allocate digital marketing budgets effectively across different products and services
Continuously conduct A/B testing to scale campaign performance
Collaborate with the Sales team to improve lead quality
Execute paid activities for brand campaigns as assigned by the line manager
Tracking & Data System
Set up and manage tracking systems (Meta Pixel, GA4, Google Tag Manager, UTM)
Ensure data accuracy across the entire marketing funnel
Monitor and analyze key performance metrics including:
CAC/ CPL/ CPA/ ROAS/ Conversion Rate/ LTV/ Retention Rate
Collaborate on CRM and marketing automation integrations
Build performance dashboards and regular reports
Growth Optimization & Sales Enablement
Collaborate with content, product, and sales teams to optimize the conversion funnel
Propose improvements to landing pages and lead handling processes
Monitor market trends within the Proptech and Real Estate industry
Recommend marketing system improvements based on data insights
Yêu cầu
Yêu Cầu Công Việc
Mindset
Strong growth mindset: Test → Measure → Optimize → Scale
Systematic and analytical thinking with a passion for data
Clear understanding of the relationship between Marketing, Sales, and Revenue
Willingness to take ownership of KPIs
Experience & Skills
2-3 years of experience in Digital Marketing
Hands-on experience running campaigns on Meta Ads, Google Ads, TikTok Ads, and Zalo Ads
Understanding of GA4, tracking systems, and marketing funnels
Proficient in Excel / Google Sheets
Experience working with CRM systems is a plus
Experience managing medium to large advertising budgets
Preferred Qualifications
Campaign Experience
Experience running lead generation campaigns (especially with sales follow-up)
Experience with app install campaigns and activation optimization
Experience managing long sales funnels, not just optimizing clicks or traffic
Industry Background
Candidates with experience in the following industries are preferred:
Real Estate / Proptech companies
Financial Services / Fintech / Banking
Marketplace or E-commerce platforms
Technology startups with a strong sales organization
Businesses with CRM systems and a structured MQL → SQL lead qualification process
KPIs for This Role
Cost per Lead (CPL)
Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (Lead → Transaction)
LTV/CAC ratio
Lead quality based on Sales feedback
Quyền lợi
Laptop
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Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
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CLB thể thao
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