Digital Media Assistant Director

Reporting to: Digital Marketing Director



SCOPE OF POSITION

· Reporting to Digital Marketing Director, the Digital Media Assistant Director is responsible for overall Hoiana Digital media strategy, planning, buying and optimisation of overall resort (Gaming, Hospitality, F&B, Retail, Golf, Real Estate).





KEY RESPONSIBILITIES AND ACCOUNTABILITIES

· Owning and managing clear Hoiana brand guidelines, including proposition, tone of voice and visual identity in the Digital space; especially on our Digital media

· Work in conjunction other teams to develop Digital media plans for overall Hoiana Integrated Resort - Gaming, Hospitality, F&B, Retail, Golf and Real Estate

· Execute Digital media plans to perfection, managing high ROI on Digital marketing spend and great results. Ability to track progress and provide recommendations to continuously improve results

· In charge of supporting Hoiana's eCommerce channel; continuously working with hotel team to drive higher conversion ratio with the right spend matrix

· Establish and drive a multi-channel Digital communications strategies (China, Korea, Taiwan) for achieving business objectives

· Understand customer insights from research, customer data and third-party data to generate new opportunities. Track engagement across various platforms and make data-driven decisions

· Work in cohesion with other departments especially Brand Communications, Digital Web Management and Social Media to prepare and manage all communications material

· Assist in quality control of digital media content

· Manage budget and expenses for all media purchases and ensure compliance

· Continuously develop team members and assisting in their growth