Digital Performance Supervisor

Execute online performance campaigns:
· Setup or create performance campaigns across display, search, social media, video, native, programmatic channels/platforms.
· Creating, executing, and tracking SMS, and e-mail based marketing campaign.
· Monitor and optimize the performance campaigns to ensure the best outcome of the spending.
· Consult direct supervisor or department head for advice if campaign budget is exceeded or campaign KPI's are not achieved as planned in a timely manner.
· Analyze the campaign data and suggest any changes to the plan if needed for better result.
· Prepare campaign report and data visualization as required.
· Target KPI's, analysis and suggestion for next period.
· Set up conversion, pixel, and event tracking on the website and across various digital platforms.
Take part in campaign planning stage as guided by direct supervisor:
· Clarify the campaign objectives & KPI.
· Collect data for planning stage from various resources such as previous campaigns, suppliers, publishers, industry reports.
· Perform necessary research for planning such as keyword analysis, website audit, channel analysis, etc...
· Work closely with 3rd party to build up the website/mobile app/e-commerce platform.
Update new trends and relevant knowledge:
· Actively follow and update on changes to all platforms for performance marketing which have direct impact on daily tasks.
· Attend all training conducted by direct supervisor and coaching/sharing sessions at department and company level.
· Other task assigned by line manager.