Digital Planner Manager

Mô tả Công việc
Manages planning, implementation and optimization of campaigns to run smoothly and to plan day to day, plus post-campaign analysis of all digital media campaigns.
Activities will include, but not limited to, brief understanding, strategy definition, budget split on media vendors, payout negotiation, media plan creation, booking, ad creative delivery to media vendors, daily optimizations and reporting.
Sets and achieves KPIs to measure digital performance and branding campaigns
Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners.
Maintains a strong understanding and high proficiency of use of the key analytical and market intelligence tools (Google Analytics, DV360, FB Business Manager etc.) and ensures analysis and insights are drawn from these tools on an ongoing basis to maximize the delivery of the campaigns.
Builds stable, confident relationships with clients liaising with them on all digital activities and trends and managing all client interactions including reporting.
Builds and manages good relationships with counterparts in global team and with internal stakeholders including creative, strategy and business teams.
Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement's
Builds and develops media owner relationships in order to drive market leading planning for clients.
Keeps abreast of important digital, marketing and media trends.
Keeps up-to-date knowledge of available media products and advertising technology in the market ensuring best practice and innovation in all activities
Ensures that media billings are organized and executed in a timely manner