Digital Product Specialist

Role Purpose:
The Digital Product Specialist role will support the execution of KFC Vietnam's digital product portfolio - spanning in-restaurant ordering systems, digital commerce, and loyalty programs. The Product Specialist
works closely with the Product Manager, IT teams, and external vendors to translate business requirements into detailed specifications, coordinate delivery activities, and ensure digital products meet quality and operational standards. This is a hands-on, execution-focused role suited to someone with a strong analytical mindset and a passion for building impactful digital experiences in the F&B industry.
Key Responsibilities:
1. Product Execution & Delivery:
• Support the Product Manager in executing and maintaining the product roadmap across KFC Vietnam's digital product portfolio: Self-ordering Kiosk, Web & Mobile App, Loyalty & Membership, and Order Management System (OMS).
• Draft detailed business requirements, functional specifications, and software requirement documents for assigned features and enhancements.
• Coordinate with IT, development teams, and vendors to ensure requirements are clearly communicated, tracked, and delivered on schedule.
• Monitor feature development progress, flag risks or blockers, and escalate to the Product Manager as needed
2. Business Analysis & Documentation
• Analyze existing business processes and system workflows to identify gaps, inefficiencies, or improvement opportunities.
• Conduct gap analyses and document findings with clear, actionable recommendations for review by the Product Manager.
• Maintain up-to-date product documentation including user stories, process flows, and acceptance criteria.
• Translate stakeholder inputs into structured user stories and contributes to backlog refinement and prioritization sessions
3. Stakeholder Coordination & Communication
• Act as a liaison between business users and technical teams to clarify requirements and resolve day-to-day product queries.
• Facilitate UAT (User Acceptance Testing) sessions, document test results, and track resolution of identified defects.
• Support change management activities by preparing training materials, release notes, and internal communications for new features.
4. Market & Product Insight
• Conduct market research and competitive benchmarking to identify relevant trends in F&B retail, e-commerce, and digital ordering.
• Gather and analyze user feedback, operational data, and product performance metrics to inform improvement recommendations.
• Maintain awareness of emerging tools, technologies, and best practices applicable to KFC Vietnam's digital ecosystem.
5. Other Responsibilities: Perform other duties and responsibilities as assigned by the Line Manager.