Digital & Social Media Specialist

Mô tả Công việc
Plan, set up, manage and optimise in-house campaigns on Google, Facebook, Instagram, YouTube and Tiktok
Big campaigns: Lead and manage the media agency to develop the digital media strategy and campaign plans
Tiktok: Advertising: Work closely with Ecom & MKT team for Tiktok strategy
Identify target audience segments and define campaign objectives and key performance indicators (KPIs).
Create comprehensive campaign plans, including ad creative concepts, targeting strategies, and budget allocation.
Track, analyze, and report on campaign performance using relevant metrics and KPIs.
Experiment with different targeting strategies to optimize campaign reach and engagement.
Set up tracking on various platforms to measure campaign performance.
Review campaign performance with team members and provide insights and recommendations
Review and study trends in the market to train and upgrade skillset and knowledge.
Please note that this job description shall not cover all other responsibilities/ duties to be raised accordance to each Dept operation needs.