Director of Event Sales

1. Strategic Leadership and Revenue Management
• Develop and implement the hotel's overall Event Sales strategy in alignment with the commercial and business objectives of the hotel.
• Establish annual revenue targets, sales goals, business forecasts, and performance metrics for the Event Sales team.
• Identify market opportunities, emerging trends, and competitive activities to strengthen market positioning and drive revenue growth.
• Maximize event and banquet revenue through strategic pricing, yield management, and business mix optimization.
• Lead the development of innovative event packages and sales initiatives to attract new business and increase market share.
• Contribute to the preparation of annual budgets, business plans, and revenue forecasting exercises.
2. Business Development and Client Relationship Management
• Develop and maintain strong relationships with key corporate accounts, government entities, event agencies, wedding planners, and strategic partners.
• Identify and secure new business opportunities through proactive sales activities, networking events, client meetings, and industry engagements.
• Lead high-value negotiations and contract discussions to secure profitable business opportunities.
• Represent the hotel at trade shows, industry events, sales missions, and networking functions to increase brand awareness and generate leads.
• Ensure exceptional client engagement throughout the sales cycle, fostering customer loyalty and repeat business.
• Monitor account performance and implement strategies to maximize revenue contribution from key accounts.
3. Event Sales Team Leadership and Development
• Lead, mentor, and develop the Event Sales team to achieve individual and departmental performance objectives.
• Establish clear performance expectations, conduct regular coaching sessions, and support career development initiatives.
• Monitor sales activities, productivity, conversion ratios, and account management effectiveness.
• Foster a high-performance culture focused on accountability, collaboration, customer service, and results achievement.
• Ensure compliance with all company policies, brand standards, and commercial processes.
4. Cross-Functional Collaboration and Event Execution
• Work closely with Event Planning, Food & Beverage, Culinary, Operations, Finance, and Engineering teams to ensure flawless event delivery.
• Lead regular business review meetings, event forecasting meetings, and operational discussions to align revenue objectives with execution capabilities.
• Ensure all client expectations, contractual commitments, and event requirements are communicated effectively to operational teams.
• Act as the escalation point for VIP events, major functions, and complex client requirements.
• Maintain the highest standards of service excellence throughout the event planning and execution process.
5. Revenue Analysis, Reporting, and Performance Improvement
• Analyze sales performance, market intelligence, booking pace, conversion rates, and revenue trends to identify growth opportunities.
• Prepare and present regular sales reports, revenue forecasts, and business reviews to senior leadership.
• Monitor competitor activity and market developments to adjust strategies proactively.
• Implement corrective action plans when required to achieve revenue and profitability objectives.
• Collect and evaluate client feedback to identify opportunities for continuous improvement and service enhancement.