Director of Marketing & Communications/ Giám đốc tiếp thị và truyền thông
Nơi làm việc: Kiên Giang
Ngành nghề: Truyền thông/Internet/Online Media, Hành chính - Văn phòng, Marketing - PR, Nhân sự, Phát triển thị trường
Lương: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 10/09/2024
Hạn nộp: 30/09/2024
Liên hệ ứng tuyển gọi:
Mô tả công việc
Key Responsibilities:
• Marketing Strategy & Planning:
- Develop and implement comprehensive marketing strategies to promote the hotel, its services, and facilities, including dining, events, and accommodation.
- Lead marketing campaigns across various channels such as social media, online travel agencies (OTAs), email, and traditional media to maximize brand exposure and drive bookings.
• Brand Management:
- Ensure consistency in the hotel's brand voice, messaging, and image across all marketing materials and communication channels.
- Develop creative marketing initiatives to strengthen the hotel's market positioning and distinguish it from competitors.
• Digital Marketing:
- Oversee digital marketing initiatives, including SEO, SEM, social media marketing, website management, and paid advertising campaigns to increase online visibility and direct bookings.
- Collaborate with digital agencies and internal teams to optimize online presence through website enhancements, guest reviews, and effective online advertising strategies.
• Public Relations & Communications:
- Build and maintain strong relationships with media outlets, travel writers, influencers, and bloggers to generate positive publicity for the hotel.
- Create press releases, media kits, and guest communications to promote special offers, new services, and events.
- Act as the spokesperson for the hotel in media interviews and public events, handling any crisis communication as necessary.
• Event Planning & Promotion:
- Work closely with the sales and event planning teams to promote hotel facilities for events such as weddings, conferences, corporate events, and special functions.
- Develop marketing campaigns to attract and engage clients for large-scale events, working with event planners and agencies to maximize event visibility.
• Guest Engagement & Loyalty:
- Oversee guest communication programs, including loyalty programs, personalized guest experiences, and post-stay follow-ups to enhance guest satisfaction and retention.
- Manage guest feedback platforms such as TripAdvisor, Google Reviews, and social media to ensure timely responses and maintain the hotel's reputation.
• Market Research & Analysis:
- Conduct market research to identify new opportunities and trends in the hospitality industry, focusing on guest preferences and competitor analysis.
- Analyze the effectiveness of marketing campaigns, guest satisfaction data, and booking patterns to inform future marketing strategies.
• Budgeting & Reporting:
- Develop and manage the marketing and communications budget, ensuring efficient allocation of resources for campaigns, promotions, and partnerships.
- Provide regular reports on marketing performance, including campaign results, website traffic, social media engagement, and overall brand perception.
• Team Leadership & Development:
- Lead and manage the marketing and communications team, providing direction, feedback, and support to ensure the successful execution of marketing strategies.
- Foster collaboration with other departments such as sales, food & beverage, and operations to ensure cohesive marketing efforts across all areas of the hotel.
• Marketing Strategy & Planning:
- Develop and implement comprehensive marketing strategies to promote the hotel, its services, and facilities, including dining, events, and accommodation.
- Lead marketing campaigns across various channels such as social media, online travel agencies (OTAs), email, and traditional media to maximize brand exposure and drive bookings.
• Brand Management:
- Ensure consistency in the hotel's brand voice, messaging, and image across all marketing materials and communication channels.
- Develop creative marketing initiatives to strengthen the hotel's market positioning and distinguish it from competitors.
• Digital Marketing:
- Oversee digital marketing initiatives, including SEO, SEM, social media marketing, website management, and paid advertising campaigns to increase online visibility and direct bookings.
- Collaborate with digital agencies and internal teams to optimize online presence through website enhancements, guest reviews, and effective online advertising strategies.
• Public Relations & Communications:
- Build and maintain strong relationships with media outlets, travel writers, influencers, and bloggers to generate positive publicity for the hotel.
- Create press releases, media kits, and guest communications to promote special offers, new services, and events.
- Act as the spokesperson for the hotel in media interviews and public events, handling any crisis communication as necessary.
• Event Planning & Promotion:
- Work closely with the sales and event planning teams to promote hotel facilities for events such as weddings, conferences, corporate events, and special functions.
- Develop marketing campaigns to attract and engage clients for large-scale events, working with event planners and agencies to maximize event visibility.
• Guest Engagement & Loyalty:
- Oversee guest communication programs, including loyalty programs, personalized guest experiences, and post-stay follow-ups to enhance guest satisfaction and retention.
- Manage guest feedback platforms such as TripAdvisor, Google Reviews, and social media to ensure timely responses and maintain the hotel's reputation.
• Market Research & Analysis:
- Conduct market research to identify new opportunities and trends in the hospitality industry, focusing on guest preferences and competitor analysis.
- Analyze the effectiveness of marketing campaigns, guest satisfaction data, and booking patterns to inform future marketing strategies.
• Budgeting & Reporting:
- Develop and manage the marketing and communications budget, ensuring efficient allocation of resources for campaigns, promotions, and partnerships.
- Provide regular reports on marketing performance, including campaign results, website traffic, social media engagement, and overall brand perception.
• Team Leadership & Development:
- Lead and manage the marketing and communications team, providing direction, feedback, and support to ensure the successful execution of marketing strategies.
- Foster collaboration with other departments such as sales, food & beverage, and operations to ensure cohesive marketing efforts across all areas of the hotel.
Yêu cầu công việc
Qualifications:
• Bachelor's degree in Marketing, Communications, Hospitality Management, or related field.
• Over 2 years of experience in marketing, communications, or public relations, with at least 3 years in the hospitality industry.
• Proven track record of developing and executing successful marketing campaigns within the hotel or restaurant sector.
• Strong understanding of hospitality operations, guest experiences, and revenue generation.
• Expertise in digital marketing, social media, public relations, and brand management.
• Excellent communication and interpersonal skills, with the ability to build relationships with media, partners, and guests.
Preferred Skills:
• Experience in luxury hotel or resort marketing.
• Familiarity with online travel agencies (OTAs), hotel booking platforms, and revenue management systems.
• Proficient in using CRM systems, sales automation software and revenue management tools to optimize performance.
• Adaptable, comfortable with emerging technologies such as AI and innovative in using these tools to enhance the customer experience and drive sales.
• Expertise in multi-channel strategies, ensuring a cohesive marketing message across all platforms while focusing on driving direct bookings. A customer-centric approach, with an emphasis on personalized marketing and utilizing customer feedback is essential.
• Strong leadership skills with the ability to manage a diverse marketing team.
• Outstanding marketing communication skills are also essential, allowing them to create compelling stories and effectively engage with a variety of audiences.
• Bachelor's degree in Marketing, Communications, Hospitality Management, or related field.
• Over 2 years of experience in marketing, communications, or public relations, with at least 3 years in the hospitality industry.
• Proven track record of developing and executing successful marketing campaigns within the hotel or restaurant sector.
• Strong understanding of hospitality operations, guest experiences, and revenue generation.
• Expertise in digital marketing, social media, public relations, and brand management.
• Excellent communication and interpersonal skills, with the ability to build relationships with media, partners, and guests.
Preferred Skills:
• Experience in luxury hotel or resort marketing.
• Familiarity with online travel agencies (OTAs), hotel booking platforms, and revenue management systems.
• Proficient in using CRM systems, sales automation software and revenue management tools to optimize performance.
• Adaptable, comfortable with emerging technologies such as AI and innovative in using these tools to enhance the customer experience and drive sales.
• Expertise in multi-channel strategies, ensuring a cohesive marketing message across all platforms while focusing on driving direct bookings. A customer-centric approach, with an emphasis on personalized marketing and utilizing customer feedback is essential.
• Strong leadership skills with the ability to manage a diverse marketing team.
• Outstanding marketing communication skills are also essential, allowing them to create compelling stories and effectively engage with a variety of audiences.
Quyền lợi được hưởng
• Môi trường làm việc thân thiện, cơ hội thăng tiến/ Friendliness working environment, promotion opportunities
• Mức lương cạnh tranh./ Competitive salary
• Hưởng 100% lương sau 2 tháng thử việc/ 100% salary after 2 months probation.
• Có phí phục vụ sau thời gian thử việc/ Service charge after probationary period
• Được thưởng các dịp Lễ, Tết, Hiếu, Hỉ/ Year- end bonus; Gift on national and special holidays
• Được hỗ trợ bữa ăn trong ca làm việc/ Meal allowance
• Được hỗ trợ nhà ở nhân viên/ Housing allowance
• Được tham gia BHXH, BHYT, BHTN/ Insurance as labor law
• Được 12 ngày phép/ năm/ 12 annual leave per year
• Được tổ chức sinh nhật hàng tháng/ Monthly birthday
• Mức lương cạnh tranh./ Competitive salary
• Hưởng 100% lương sau 2 tháng thử việc/ 100% salary after 2 months probation.
• Có phí phục vụ sau thời gian thử việc/ Service charge after probationary period
• Được thưởng các dịp Lễ, Tết, Hiếu, Hỉ/ Year- end bonus; Gift on national and special holidays
• Được hỗ trợ bữa ăn trong ca làm việc/ Meal allowance
• Được hỗ trợ nhà ở nhân viên/ Housing allowance
• Được tham gia BHXH, BHYT, BHTN/ Insurance as labor law
• Được 12 ngày phép/ năm/ 12 annual leave per year
• Được tổ chức sinh nhật hàng tháng/ Monthly birthday
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Giới thiệu công ty
Venice Hotel Phú Quốc
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Vị trí Director of Marketing & Communications/ Giám đốc tiếp thị và truyền thông do công ty Venice Hotel Phú Quốc tuyển dụng tại Kiên Giang, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Director of Marketing & Communications/ Giám đốc tiếp thị và truyền thông hoặc công ty Venice Hotel Phú Quốc ở các link phía trên
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Chưa xác định
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