director of sales and marketing| Giám Đốc Kinh Doanh Và Tiếp Thị

- Functions as the strategic business leader for the Sales and Marketing Departments of a cluster of properties and is responsible for property reactive sales (outside of Event Booking Centers).
- Proactive account sales and segment sales, local and social catering sales, business travel sales, reservation sales and destination sales, if applicable.
- The position shares responsibility for achieving revenue goals, guest and employee satisfaction and the financial performance of the department.
- Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process. Leads on-property sales functions for a cluster of properties to build long-term, value-based customer relationships that enable achievement of properties' sales objectives.
- Evaluates the participation of properties in the various sales channels (e.g., Market Sales, electronic lead channels, etc.) and develops strong working relationships to maximize each property's benefits.
- Proactively positions and markets the various properties.
- Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
- Interfaces with regional marketing communications on regional and national promotions pull through.
- Develops and implements strategies for a cluster of properties that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property employees and provides a return on investment to the owners and the company.