Director of Sales & Marketing ( Giám đốc Kinh doanh và Tiếp thị)

Position Summary:
The DOSM is responsible for leading and driving the sales team to achieve sales targets, meeting the objectives of rates and yield optimisation of a property or a cluster of properties and managing the entire sales process to maintain and increase the existing client base.
Responsibilities:
1. Develops and oversees marketing plans.
2. Plans and implements marketing strategies for the effective marketing of the organization with optimum use of the marketing resources to ensure maximum results with minimum wastage.
3. Anticipates and projects sales forecasts and monitor market trends.
4. Plans and controls budgetary activities.
5. Reviews operational records and reports to project sales and determine profitability.
6. Confers or consults with Department Heads to plan advertising services and to secure information on meeting customers' expectations.
7. Monitors customer preferences to determine focus of sales efforts.
8. Motivates, supervises and appraises staff's performance in the sales and marketing department.
9. Provides guidelines and training to staff in the execution of their duties within the Department.
10. Implements all advertising and PR plans of the company.