Director of Sales & Marketing

- To design the annual sales and marketing plan, based on the previous research, investigation and analysis of the market trends (national and international). To review the development of the plan and take appropriate actions in order to achieve the sales goals and improve the sales results.
- Prepare the occupancy forecast in order to establish a correct price policy, adapted to the different potential customers (groups, key accounts, tour operators...), and with the approval of the General Manager.
- Provides marketing and sales information, statistics and reports for the General Manager and Head Office.
- To successfully attend to the key accounts and maintain permanent contact with them, detecting the potential customers and accounts within the market segmentation and customers' geographic origin.
- To assure that the sales managers correctly organize and successfully execute the visits to the clients and review those visit reports and to make suggestions for any necessary improvements in order to achieve the goals.
- Review and ensure that negotiations, contracts with the different companies and credits for clients are made according to the policies and established procedures that protect the interests of the hotel.
- Research the Hotel competition and independent operations of catering establishments, bars & restaurants and spas to understand the strengths, weaknesses opportunities and threats in the in the market and situate our products to have unique positions in the market to grow revenues and market share.
- Along with the Hotel Operations team develop product strategies for the major revenue streams of the Hotel positioning each as independent business units although building on the synergies that can be developed in a Hotel environment, which covers Rooms, Food & Beverage, Catering and Spa.
- Direct the media relations strategy to ensure the hotel and its operating departments obtain the largest editorial coverage within the competitive set.
- Perform any duties assigned by the Management deemed necessary.