Director of Sales Marketing

Sales Responsibilities:
1. To carry out and implement the sales & marketing philosophy in accordance with the hotel's
marketing plan and department budget.
2. Plan sales coverage of all market segments according to a short-term and long-term plan for
director of sales. All market has to have plan and action with due dates.
3. Establish goals for all sales personnel and give guidance on how these goals can be achieved.
4. Evaluate new markets and their needs comparing these with our product and service.
5. Do visibilities study to develop new feeder markets
6. To know our product in intimate details and be aware of our strengths and weaknesses. Set
program to overcome weaknesses and maximize on our strengths.
7. To implement sales and marketing LSOPs
8. Have periodic rap sessions - with sales team and other executives to ensure that the team has
active interaction and that the moral of the team is positive.
9. Make sure that joint sales call program is in place and watch after that effective selling time
is being utilized.
10. Work with qualified personnel within other departments to continuously improve salesmanship
and/or creativity.
11. To report to general manager progress of sales efforts, results of sales programs, customer
feedback, and information relative to sales office personnel and general development in the
hotel
12. Counsel all sales personnel on a scheduled program of monthly meetings. Be the sales
leaders, control restrictions, monitor yield and work with revenue management manager to
ensure maximum revenue is achieved
13. Complete all forecast, marketing reports on a timely basis
14. Communicate daily with all sales personnel on work to be done with present and future
projects.
15. To head the smooth running of the reservations departments.
16. Hold daily sales and marketing briefing.
17. Supervises the market organization's meeting and exceeding sales goals and meeting the
operational budget guidelines..
18. Manages, develops and staffs market account management organization.
19. Liaise between hotels and sales team, focus on two-way communication to ensure revenue
goals are attained..
20. To market the hotel and all its outlets and sales points, to lead and direct the sales effort and
react on trends, so that the highest profitability can be reached.
21. To perform other duties as assigned by General Manager.
Marketing Responsibilities:
1. Have knowledge of other departments with emphasis on food and beverage, front office and
accounting. To make sure that all department adhere to the overall communication message.
2. To handle the hotel advertising campaigns and knows details concerning consumer, trade and
media publications. Be aware of changing trends and have plans and action in place to react
and/or counteract these changes.
3. To develop the hotel marketing plan and up-date whenever necessary. Make sure that the
team is involved in market research and that they understand marketing plan.
4. To develop a close working relationship with key accounts of the hotel. Be ready to call on
any customers when needed.
5. To maintain an effective communications line within the department and with other
department s and management.
6. To supervise the hotel's PR program and make sure that PR programs have plans and action
and that they are implemented.
7. Handle all printing in accordance with the company specifications.
8. Be the trainer in the department ensure that all personal has needed training.
9. Develops strategy for market organization.
10. Coordinates staffing, development, training of market leadership.
11. Ensures the market organization meets customer satisfaction goals.