E-Commerce Channel Manager Multi-Platform Growth

The Role
You will be the full-time manager of our direct sales channels: Shopify, Etsy, and TikTok Shop, plus the video content and marketing that feeds them. This is a hands-on, multi-channel role - you'll be planning, producing, and executing yourself, not delegating to a team.
Responsibilities
Manage and grow Shopify, Etsy, and TikTok Shop storefronts (listings, SEO, pricing, promotions, conversion optimization)
Shoot, edit, and post short-form video content for TikTok, Reels, and YouTube Shorts - product demos, installation guides, before/after room transformations, UGC-style videos
Run paid ad campaigns (Meta, Google Shopping, TikTok Ads) and manage budgets against ROAS targets
Build and run email/SMS flows (Klaviyo or similar) for abandoned cart, post-purchase, and repeat sales
Handle customer inquiries and pre-sales questions in a professional, native-level English voice
Track weekly performance across all channels and report on sales, traffic, and ad spend
Coordinate with our warehouse on order flow and fulfillment issues as needed
Requirements
Fluent in English (written and spoken) - you'll be writing product copy, ad copy, video scripts, and customer-facing messages for the US market
3+ years of hands-on e-commerce experience across at least two of: Shopify, Etsy, TikTok Shop
Proven experience producing short-form video yourself (phone-shot is fine) - portfolio of TikTok/Reels content required
Track record of growing an online store's sales - show numbers, not just job titles
Experience running paid ads with measurable results (ROAS, CAC)
Familiar with Klaviyo/email marketing and basic Shopify analytics
Able to manage multiple platforms at once without letting any of them slide
Comfortable with performance-based pay - your earnings scale with the results you produce
The Ideal Candidate
Has previously run or managed a small-to-mid DTC brand (home décor, DIY, furniture, or similar physical product categories) across multiple channels
Is comfortable on camera or directing content, and understands what makes a product video actually convert on TikTok
Thinks in numbers - knows their conversion rates, ad ROAS, and which channel is worth more time this week
Has experience with US buyers specifically: seasonality (spring reno, BFCM), shipping expectations, review management
Works independently, communicates clearly, and doesn't need to be chased for updates
Likely background: e-commerce manager at a DTC brand, freelance Shopify/TikTok growth specialist, or someone who built and sold their own store