Key Account Management (KAM) Executive - TikTok Shop
Employee Type: 3rd Party Contract
Brand: INNISFREE
Job Summary
Manage day-to-day operations of INNISFREE's official store on TikTok Shop, ensuring smooth execution of sales campaigns, promotions, product listings, pricing, and merchandising activities.
Coordinate with internal teams and TikTok Shop platform representatives to implement campaign plans, optimize store performance, and achieve assigned sales targets.
Monitor sales performance, platform activities, and operational KPIs to identify issues and support timely improvements.
Principal Accountabilities
Daily Store Operations: Manage daily operations of INNISFREE's official TikTok Shop, including product listing, SKU updates, pricing, promotional mechanics, vouchers, and store merchandising.
Campaign Execution: Implement sales campaigns and promotional activities according to the approved annual, quarterly, and monthly plans, ensuring timely and accurate execution.
Platform Coordination: Work closely with TikTok Shop representatives to register campaigns, secure promotional slots, coordinate platform programs, and follow up on visibility and funding support.
Sales Performance Monitoring: Track daily and monthly sales performance against targets, monitor key metrics, and promptly identify gaps or issues requiring corrective actions.
Stock and Sales Forecasting: Monitor sell-out performance, stock availability, and inventory levels; coordinate with the Demand Planning team on replenishment and inbound stock requirements.
Content and Merchandising Coordination: Collaborate with Brand, E-commerce Content, and
Digital Marketing teams to update product pages, optimize product visuals and content, and implement onsite merchandising activities.
Promotion and Pricing Management: Set up and monitor promotional mechanics, product discounts, vouchers, and pricing updates in line with approved plans and company guidelines.
Performance Analysis and Reporting: Prepare regular sales and campaign performance reports, analyze traffic, conversion rates, and promotional effectiveness, and provide actionable recommendations to improve results.
Competitor Monitoring: Monitor competitors' pricing, promotions, campaigns, and store activities on TikTok Shop to support day-to-day business decisions.
Job requirements
Qualification and Experience
Education: Bachelor Degree in relating fields.
Experience: at least 3+ years of similar experience (i.e. key account management on ecommerce platforms).
Previous exposure to cosmetics, health and beauty, FMCG products is preferred.
English: conversational level
Skill Sets
Have excellent communication skills with the ability to deliver concepts and ideas with clarity.
Computing: MS Office, especially Excel.
Familiarity with web analytics software and digital marketing tools is a big plus
Personal Attributes
Highly collaborative personality.
Flexible and innovative thinker
Strong attention to details and aesthetics
Self-motivated, committed, determined, diligent and trustworthy nature.
Hardworking, able to work under high pressure to meet deadlines.
Able to work autonomously and be a dedicated team player in a fast paced and dynamic environment.