E-Commerce Marketing Specialist

The E-commerce Marketing Specialist will be responsible for developing and executing marketing strategies to drive sales and brand visibility of greeting cards on major e-commerce platforms such as Amazon, Shopify, Etsy, and Temu, with a focus on the US, Australian markets.
- They will work closely with the operations and marketing teams to plan, execute, and optimize advertising campaigns, as well as track and report on performance metrics.
Online Store Management:
- Set up and optimize online stores on various e-commerce platforms.
- Ensure product information is accurate, engaging, and up-to-date.
- Manage product images, videos, and descriptions.
- Monitor and respond to customer reviews.
Marketing Campaign Execution:
- Plan and implement advertising campaigns on e-commerce platforms and social media.
- Utilize advertising tools such as Google Ads, Facebook Ads, Amazon Advertising, etc.
- Track and analyze campaign performance, optimizing to achieve sales targets.
SEO and Conversion Optimization:
- Conduct keyword research and optimize product content to improve search rankings on platforms.
- Analyze customer behavior and optimize the shopping experience to increase conversion rates.
- Use analytics tools to measure and evaluate the effectiveness of marketing activities.
Brand Building and Development:
- Develop creative and engaging content to promote the brand on social media and other platforms.
- Interact with customers, build relationships, and enhance brand loyalty.
- Monitor and analyze market trends and competitor activities to adjust marketing strategies accordingly.
Other Tasks:
- Collaborate with other team to ensure smooth business operations.
- Provide regular reports on marketing performance and propose improvement solutions.
Platform management:
- Stay up to date on platform policies & best practices for Amazon, Etsy, Shopify, etc.
- Identify and implement new opportunities for growth and optimization on these platforms.
Third-Party Collaboration:
- Liaise with third-party service providers related to performance marketing.
- Monitor and evaluate the performance of third-party partners.
Other tasks as requested by the Management.