Mô tả công việc
About PATI Group
PATI is a fast-growing e-commerce business specializing in dietary supplements, achieving a 500% increase in sales within one year in the United States market.
We aim to become a leading dietary supplement company in Vietnam by 2026 by providing innovative and high-quality products that support customers in improving their physical, mental, and cognitive potential.
Job Summary
PATI Group is seeking a Marketing Manager to support the Direct-to-Consumer (DTC) growth of the Men's Health and Women's Health product collections.
This role is responsible for overseeing end-to-end DTC performance and collaborating with internal teams to execute marketing initiatives.
The position is suitable for candidates who are data-driven, results-oriented, and comfortable working in a fast-paced, growth-focused environment.
Core Responsibilities
Team Growth: Collaborate with Marketing Operations team of 2-3 to drive DTC growth by 2025.
Agencies Management: Manage performance agencies to drive growth.
Product Launch Success: Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.
Yêu cầu
Must-Have Requirements
Experience: Minimum 10 years of hands-on experience in DTC e-commerce marketing with a proven track record in performance growth.
Website & Landing Page Execution:
Familiar with Shopify and landing page builders such as Gempage, Replo, PageFly.
Able and willing to build landing pages and configure website settings independently.
Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
Strong capability in budget planning and allocation (around 1 billion VND/month).
Comfortable with performance analysis; strong mental math is a plus.
Demonstrates both action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.
Candidate Type: Plug-and-Play candidate only; not suitable for candidates without practical experience.
Behavioral Competencies
Integrity: The No.1 required quality.
Data-Driven Decision-Making: Ability to make logic-based decisions while leading with authenticity and empathy.
Discipline: High level of discipline; zero tolerance for undisciplined behavior.
Mentorship: Ability to lead by example and develop junior team members into high performers.
Psychological Understanding: Understands how performance creatives work across ad platforms.
Listening Skills: Ability to make others feel heard and valued in team interactions.
Alignment with our company's core values and behaviors.
Nice-to-Have Requirements
Experience working with U.S. or EU e-commerce markets.
Experience with Klaviyo and marketing automation tools.
Growth experience in hyper-growth environments or startups scaling from Series A to Series C.
Quyền lợi
Income: Competitive salary per month + incentive based on performance (negotiate).
Performance Bonuses:
Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $1K-$3K are paid monthly.
Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
Equity Offer: Potential to transition into a Head of Media / Marketing Director role with an equity offer.
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)
Thứ 7 (từ 06:30 đến 09:00)
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