Mô tả công việc
About PATI Group
PATI is a fast-growing e-commerce business specializing in dietary supplements, achieving a 500% increase in sales within one year in the United States market.
We aim to become a leading dietary supplement company in Vietnam by 2026 by providing innovative and high-quality products that support customers in improving their physical, mental, and cognitive potential.
Job Summary
PATI Group is seeking a Marketing Manager to support the Direct-to-Consumer (DTC) growth of the Men's Health and Women's Health product collections.
This role is responsible for overseeing end-to-end DTC performance and collaborating with internal teams to execute marketing initiatives.
The position is suitable for candidates who are data-driven, results-oriented, and comfortable working in a fast-paced, growth-focused environment.
Core Responsibilities
Team Growth: Collaborate with Marketing Operations team of 2-3 to drive DTC growth by 2025.
Agencies Management: Manage performance agencies to drive growth.
Product Launch Success: Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.
Yêu cầu
Must-Have Requirements
Experience: Minimum 10 years of hands-on experience in DTC e-commerce marketing with a proven track record in performance growth.
Website & Landing Page Execution:
Familiar with Shopify and landing page builders such as Gempage, Replo, PageFly.
Able and willing to build landing pages and configure website settings independently.
Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
Strong capability in budget planning and allocation (around 1 billion VND/month).
Comfortable with performance analysis; strong mental math is a plus.
Demonstrates both action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.
Candidate Type: Plug-and-Play candidate only; not suitable for candidates without practical experience.
Behavioral Competencies
Integrity: The No.1 required quality.
Data-Driven Decision-Making: Ability to make logic-based decisions while leading with authenticity and empathy.
Discipline: High level of discipline; zero tolerance for undisciplined behavior.
Mentorship: Ability to lead by example and develop junior team members into high performers.
Psychological Understanding: Understands how performance creatives work across ad platforms.
Listening Skills: Ability to make others feel heard and valued in team interactions.
Alignment with our company's core values and behaviors.
Nice-to-Have Requirements
Experience working with U.S. or EU e-commerce markets.
Experience with Klaviyo and marketing automation tools.
Growth experience in hyper-growth environments or startups scaling from Series A to Series C.
Quyền lợi
Income: Competitive salary per month + incentive based on performance (negotiate).
Performance Bonuses:
Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $1K-$3K are paid monthly.
Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
Equity Offer: Potential to transition into a Head of Media / Marketing Director role with an equity offer.
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)
Thứ 7 (từ 06:30 đến 09:00)
Thông tin chung
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 06/12/2025
PATI Group is the fast-growing E-commerce business that specializes in Global Ecommerce (500% increase insales in 1 year) in the US, Australia and Europeans markets.
Vision
PATI's vision is to help people who are passionate about marketing & technology explore their potential, foster their business growth, incubate their entrepreneurship dream.
Mission
At PATI, our mission is to educate, connect, and empower young entrepreneurs to realize the full potential of marketing and technology in...
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