E-Commerce Team Leader

1) Commercial planning:
+ Assortment & pricing planning
+ Stock management
+ Promotion planning: develop a promotion plan for different objectives such as customer recruitment, customer retention, and increase AOV( upsell or cross sale)
+ Lead to deliver weekly/monthly performance reports by consolidating reports from other teams such as the + Media team, CS Team, and Supply team.
+ Plan and monitor budget, profit and loss sustainability, and profitability
+ Plan monthly sales targets and daily monitor sale performance
2) Media:
+ Work closely with the Media team to develop monthly/weekly media plans based on sales plan (product, promotion) to deliver monthly sale targets and monitor media performance.
+ Coordinate with the Media team and Creative team to develop materials for offsite channels.
3) Excellent onsite merchandising:
+ Develop onsite merchandising direction to store page, all onsite visibility, product page, etc... based on e-commerce best practices and customers insight in order to deliver and monitor the success metric of CTR and CR
+ Closely working with the Creative team to execute the onsite merchandising plan
+ Develop and execute strategic direction for Shopee engagement: followers, and membership in order to drive more traffic to the store.
4) Campaign Management:
+ Based on sales target; brand/platform theme; market trend to build strategic direction and campaigns.
+ Booking Marketing Solutions/Campaign
+ Developing sales plan by product level
+ Preparing materials for the campaign and operational works
+ Tracking and monitoring performance and campaign effectiveness to take action (if needed)
+ Campaign post-mortem report to provide key learning and insights.