E-Key Account Management Executive (Ekam Executive)

Bayer Vietnam Limited (BVL)

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 26/09/2021

Chi tiết công việc
Giới thiệu công ty

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Mô tả công việc

**Main purpose of the role:
This position takes charge of the development of Bayer Consumer Health Vietnam e-commerce growth plan and execution. This is to increase Bayer Consumer Health's e-commerce sales/ market share and safeguard company/ brand reputation.
**Roles and Responsibilities:
 Key responsibilities: Excellent executions following aligned e-commerce strategy & KPIs
• Leading On-site & Off-site marketplaces' operations, in partnership with e-distributor (30%)
• Executing promo activities & e-Content best practices for relevant category & partner (30%)
• Monitoring, reporting & optimizing performance metrics with best practices (20%)
• Handling administrations & assistance to country division head (10%)
1. Drive Market Share in e-commerce channels and e-Sales contribution
a. Translate budget/FC into building blocks and monthly phasing in supports to Country Digital & E-Commerce Lead (CDEL) - Yearly/Quarterly
b. Achieve budget/Forecast Sell Out (Offtake) target & ranking on e-Platforms - Monthly
c. Drive collaboration with ecommerce partners (Marketplace & Enablers) from tactical activity to setting JBP calculation for premium visibility - Quarterly/Yearly
2. Propose relevant commercial strategy with ecommerce platforms & enabler to comply with commercial policies and to drive e-contribution:
a. Drive & review tactical (Pay Day, Flash Sale, Category sale) & thematic (Anniversary, Double Day) based on E-Commerce Strategy - Daily/Month/Weekly
b. Joint business planning with marketplaces and enabler to negotiate for annual growth plan & offers from partners - Annual
c. Propose e-commerce promotional/supporting activities in monthly basis based on given approved Gross-to-net ratio to CDEL, Controller & CDH - Monthly
d. Distribute approved promotional materials to account (enabler/retailer) and ensure the monthly rebate per given GTN - Monthly/Quarterly
3. Lead ecommerce enabler as ecommerce partner to have right direction, execution and reporting
a. Develop eContent best practices (Product listing, Images, Search optimized, Rating & reviews) to deliver sustainable e-commerce growth
b. Report Sell Out, Offtake, Conversion rate, Transaction - Daily/Weekly/Monthly/Quarterly/Yearly
c. Ensure the consumer fulfillment is within best practice, coordinate with enabler to ensure they have system in place with last mile delivery. - Monthly/AdHoc
d. Alignment meeting with e-com platform & enabler - Weekly/Monthly
e. Coordinate business review with e-com platform & enabler - Quarterly
4. Excellent forecast & stock management to ensure have complete assortments.
a. Liaise with Supply Chain & Enabler partners on stock allocation based on SKUs per distributor branch - Monthly
b. Liaise with Distributor on Service Level & from Distributor to Enabler/eRetailer - Monthly/Periodically based on fulfillment
c. Manage inventory level to be within agreement - Monthly
d. Liaise with Marketing team (Category team) to sponsor & delivery on promotional items to consumers & customers per approved promo schemes - Monthly
**Working relationship:
• Internal stakeholders: Marketing, Commercial, Supply Chain, Regulations, Medical, Legal & Compliance, Digital Content Bay (in-house creative) & cross-division partners
• External stakeholders: Distributor/Enabler, E-Partners (Marketplaces), Media vendors

Yêu cầu

• Bachelor's degree in any major, preferrable in Sales, Marketing & Communications.
• Strong customer-centric perspective with at least a 2-year hands-on experience working in E-Commerce industry (Marketplaces: Shopee/Tiki/Lazada/Sendo...) or top FMCG or OTC companies with growing e-commerce businesses.
• Commercially aware & capable of managing budgets accurately.
• Excellent interpersonal and communications skills, fluently speaking & writing in English
• Confident and capable of working within disciplined & highly cross-functioning structure
• Excellent experience in managing commercially high performing online marketing program and managing internal creative resources (design, content, project management)
• Experience in managing external agencies & conversations with key partners (distributor & marketplace)
• Ability to work under tight deadlines. Able to show drive, initiative, creativity & problem solving.
• Possess broader Online marketing skills encompassing content management, keyword generation, banner advertising & marketing solutions on e-Commerce platforms

Quyền lợi

• Having chances to get attractive company bonus every month/year
• Company trip once a year + Joining party
• Salary and position is reviewed 1 time a year
• Bonus by individual ability and company's performance.
• Social insurance, health insurance, unemployment insurance and other benefits
• Dynamic and sociable working environment.

Thông tin khác

Địa điểm làm việc
➢ 3rd Floor, CentrePoint Building, 106 Nguyen Van Troi, Ward 8, Phu Nhuan District, Hồ Chí Minh (Hồ Chí Minh)
Ngành nghề
Phát Triển Thị Trường
Tính chất công việc
Toàn thời gian
Yêu cầu về bằng cấp (tối thiểu)
Cao Đẳng
Yêu cầu kinh nghiệm
2 - 3 năm