E-Payment Head

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
The E-Payment Head is a senior management level position responsible for managing a broad range of payment products management, primarily focusing on debit cards, development of strategy and providing direction, leadership, and budgetary management, etc. Additionally, this role will be responsible for the development of payment product plans, strategies, and tactics while coordinating product lines through product life cycle in coordination with the broader CPP Product Management team. The overall objective of this role is to coordinate the promotion of payment products to develop new markets, increase share of market and obtain competitive position. This role reports directly to CPP Product Management Head.
Responsibilities:
• Manage strategic e-payment program roadmap, program/product launch, and program marketing to gain maximum benefit from each product, including both credit and debit cards
• Monitor client and competitor market research to ensure successful execution of a marketing plan spanning product, brand, acquisition, customer, and retention, and improving performance, brand preference, and client engagement
• Develop plans and execute functional strategies for VN franchise and/or business requiring coordination and integration across units
• Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
• Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to the bank clients
• Oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace
• Define and launch new products, features, and capabilities including defining the product/feature and go-to-market strategy, and participate in technology development and market launch activities
• Engage with external partners and/or vendor relationships, engage in negotiations, manage ongoing relationships, and prepare agreements
• Deploy profitable marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on the overall industry verticals and competitors
• Assist in building new relationships in supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, calls, and strategic alliances
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.