We are looking for a sport lover who breaks barriers in digital retailing. You will be our key player ensuring product listings and category pages are perfectly merchandised for the digital growth of your categories in the Vietnam and Philippines markets (website and app). Join us as the detail-oriented, data-driven specialist ready to score big on customer lifetime value and foster loyalty through a seamless, high-performance user journey.
YOUR RESPONSIBILITIES:
1. Develop and execute category online sales:
Own the commercial success of my categories within the two countries (Vietnam and Philippines), rigorously tracking and driving key performance indicators.
Develop and implement an ambitious annual business plan and supporting weekly action plans, ensuring alignment with supply chain capabilities and global strategies.
Define and execute impactful local promotions and commercial activations, in collaboration with other Ecommerce teammates and Retail teams.
2. Develop and manage merchandising & digital content:
Enhance product discovery and boost online conversion.
Activate and monitor the tree structure of my categories according to Decathlon's digital merchandising guidelines.
Own and optimize category-specific landing pages (Listing pages, Product pages, Seasonal pages) and understand their impact on the overall checkout process.
Optimize internal search engine and internal search result pages.
Drive content and
digital marketing plan for my categories.
3. Shape market and local digital assortment:
Continuously monitor the local market and digital competitors (commercial activities, pricing, assortment).
Manage the product lifecycle, from ensuring optimal stock and availability to efficient end-of-life management, in close coordination with the stores and supply teams.
Analyze my local digital assortment's performance to make data-driven product selections.
4. Enhance customer acquisition and experience:
Drive customer acquisition and foster loyalty (CLV), through the category attractiveness, efficiency and visibility.
Collect and analyze user feedback across all digital touchpoints within the categories.
Configurate automation tactics to personalize the user's journey.
Facilitate the transfer of digital-exclusive product knowledge to retail teams.
Collaborate with retail teams to cultivate a cohesive omnichannel experience, driving seamless online-to-offline journeys for customers.
Work together with digital commerce experts in order to create maximum value in the online journey.